Picking up the phone is still key to running a successful business; making contact with clients and prospects alike and being heard in your business community. But picking up the phone requires time and planning, and as a small business with so many other constraints even making an appointment can be deemed as an invaluable use of time that really could be put to more effective areas of running the business.
Organise the nature of your calls, make sure you have all the relative data, create a record and keep that information up-to-date. By having a list of contacts time can be spent continuously making outward bound calls. Be clear with your message, remain focussed and eventually you will get that appointment, make that sale and raise your business profile whilst continuing to build relationships.