Your company image is one of the most critical elements to get right. Failure to implement a consistent, professional brand across all of your materials could result in people not taking you seriously.
Of course image starts with your logo, but that’s only the beginning;
- The typeface (or font) you use will say a lot about your business approach and philosophy
- The style of photography you use (or illustrations) and in what context all help to set the scene
- And a palette of complimentary colours for backgrounds and buttons on your website and documents will all help to support the work done in creating your identity.
Never cut corners.
Get your design agency to produce a set of guidelines that demonstrate how your brand should be applied in various scenarios:-
- Office stationery
- Presentations etc.
Everything you use to present your business to the outside world should be consistent and professional in its appearance.
Properly documented guidelines will ensure that in 2 years time when you need an advert for the local paper, it’s created in the same structure, layout and style as the original brand. Consider it a blueprint for your future communications.
We are often asked to help companies introduce a consistent look and feel across all of their documentation. One client, following a raft of word-processing and standardisation said, “The work Purple Haze has done has made us look like a proper company. I now feel that I can compete with larger companies and do so with confidence.”
To discuss any aspect of your company’s image or documentation, get in touch with Purple Haze today.