Welcome to Rachael Tate – the latest addition to the Purple Haze team. We thought it would be nice to spend some time getting to know her, so you’ll be on familiar territory when you speak to her.

So, Rachael – tell us a bit about yourself.

I was born in Chesterfield, Derbyshire, not long after my birth the hospital was demolished. Read into that what you will! I moved to Grantham when I was 2…where I did my growing up. I moved to Bolton when I was 21 with a company I worked for at the time. Then moved to Nottingham, where I worked for Experian as a Senior Client Services Officer… which was auditing data from all the companies that shared data for credit reports. It was around this time I thought ‘what am I doing in life?’ and decided to take myself to University.

What experience have you had in the commercial world?

I started work at E.ON, known then as Powergen, to pay my way through university. I enjoyed E.ON so much that I ended up staying there for 10 years! Once I finished university I went full time and quickly progressed to a Supervisor, then Team Manager in customer service before moving to Residential Marketing to work as a Segment Manager then a Retention Manager. I’ve also volunteered for the last 2 years as a Victim Support Worker.

What are your hobbies and passions – what do you like to do outside of work?

I like to stay fit and go to gym classes, my favourite is Pilates. I like to do a few charity fun runs a year, race for life/ sports relief. I’m also doing the sports relief Swimathon this year. I have a keen interest in people, my degree is in Psychology. I’m also studying counselling at the moment.

What strengths do you bring to the Purple Haze team?

I bring a unique balance of commercial awareness and customer focus. I have worked closely with proposition teams in the past, developing products that customers want, not what we think they want, utilising available information and customer research! I have instigated and lead targeted marketing campaigns and been heavily involved with improving customer experience whilst making things more efficient and cost effective to the business. I am used to working in a heavily regulated industry, addressing issues head on to limit impacts onto customers and the business.

What will your role be at Purple Haze?

I have been brought in as the Business Development Manager, with the objective of growing Purple Haze. For me, we need to make sure that our current customers are happy. Retention is the best acquisition tool. Word of mouth is the best kind of marketing you can get!

How will you define success when you look back a year from now?

Not only will we have new clients, but our current clients will be so happy with our services they will want us to do more for them.

We all wish you the very best Rachael and look forward to hearing about how Purple Haze clients have benefitted from your skills and experience.