Businesses can often be hesitant about sending e-newsletter campaigns, be it for promotional or informational reasons, but few are aware of the full range of benefits they can have.

The first, and possibly the most important, reason for sending an e-newsletter campaign is to keep in contact with your clients and affiliates. A regular link between a company and its clients is vital to keep clients informed and interested in your business and as a reminder of your loyalty to them. Moreover, a personalised e-newsletter can help to make clients feel special.

Sharing news and updates about your business with your clients on a regular basis is a great way to show that you are constantly developing. Furthermore, it is an excellent way of advertising business progression and to advertise any new services or products you may provide. Monthly promotions, such as a buy one get one half price sale, can help to keep clients interested and engaged and encourage them to forward your newsletter onto their clients, friends and contacts.

Being an e-newsletter, it is extremely simple for recipients to forward onto any contacts they may believe it to be of interest to. It also has feedback benefits for the business sending out the campaign as programmes, such as MailChimp, provide a full summary of an e-newsletter after it has been sent including how many copies were opened or unopened! Linking your newsletter to blog feeds, social media sites and your website can also help to create a measurable traffic flow to them.

If you need any e-newsletter advice, support or training (online or one-to-one) please do not hesitate to contact any of the team at Purple Haze on 01638 741079.