Does e-commerce bring fulfilment?

On the face of it, e-commerce sounds like a great idea. You build your website (or, preferably, get an expert to build it for you). You add the necessary online gizmos and gadgets. And then you sit back and wait for the money to roll in. Except, of course, there’s just a little more to it than that… Picture the scene in the run-up to Christmas. You’re up to your rapidly receding hairline in orders. The phone is ringing off […]

CRM for the nervous

CRM? Let’s face it, when people (especially computer people) start throwing initials around, it’s natural to expect trouble. But in this case the news is good – as you may have seen in a previous blog. So to recap: CRM stands for Customer Relations Management. A CRM program can save time and effort (by keeping all your data in one place, so you only need to enter it once, rather than multiple times in different programs) The program can connect […]