Benefits of e-newsletters

Businesses can often be hesitant about sending e-newsletter campaigns, be it for promotional or informational reasons, but few are aware of the full range of benefits they can have. The first, and possibly the most important, reason for sending an e-newsletter campaign is to keep in contact with your clients and affiliates. A regular link between a company and its clients is vital to keep clients informed and interested in your business and as a reminder of your loyalty to […]

The Telephone and Your Business

Picking up the phone is still key to running a successful business; making contact with clients and prospects alike and being heard in your business community. But picking up the phone requires time and planning, and as a small business with so many other constraints even making an appointment can be deemed as an invaluable use of time that really could be put to more effective areas of running the business. Organise the nature of your calls, make sure you […]