Benefits of e-newsletters

Businesses can often be hesitant about sending e-newsletter campaigns, be it for promotional or informational reasons, but few are aware of the full range of benefits they can have.

The first, and possibly the most important, reason for sending an e-newsletter campaign is to keep in contact with your clients and affiliates. A regular link between a company and its clients is vital to keep clients informed and interested in your business and as a reminder of your loyalty to them. Moreover, a personalised e-newsletter can help to make clients feel special.

Sharing news and updates about your business with your clients on a regular basis is a great way to show that you are constantly developing. Furthermore, it is an excellent way of advertising business progression and to advertise any new services or products you may provide. Monthly promotions, such as a buy one get one half price sale, can help to keep clients interested and engaged and encourage them to forward your newsletter onto their clients, friends and contacts.

Being an e-newsletter, it is extremely simple for recipients to forward onto any contacts they may believe it to be of interest to. It also has feedback benefits for the business sending out the campaign as programmes, such as MailChimp, provide a full summary of an e-newsletter after it has been sent including how many copies were opened or unopened! Linking your newsletter to blog feeds, social media sites and your website can also help to create a measurable traffic flow to them.

If you need any e-newsletter advice, support or training (online or one-to-one) please do not hesitate to contact any of the team at Purple Haze on 01638 741079.

The Telephone and Your Business

Picking up the phone is still key to running a successful business; making contact with clients and prospects alike and being heard in your business community. But picking up the phone requires time and planning, and as a small business with so many other constraints even making an appointment can be deemed as an invaluable use of time that really could be put to more effective areas of running the business.

Organise the nature of your calls, make sure you have all the relative data, create a record and keep that information up-to-date. By having a list of contacts time can be spent continuously making outward bound calls. Be clear with your message, remain focussed and eventually you will get that appointment, make that sale and raise your business profile whilst continuing to build relationships.

Contact us on 01638 741079 or email to learn more about our telephone answering service.